Can Business Coaches Make Money?

Learn how business coaches can make money by offering individual training sessions, starting their own coach training school, creating passive income streams around their coaching business, advertising popular products such as books and courses.

Can Business Coaches Make Money?

Business and life coaching has been cited time and again as one of the fastest growing professions by media outlets such as CNNMoney, the Wall Street Journal, Forbes, etc. This advice may seem a little misleading. How can a blog bring additional income to a business coach? When maintained well, it's easy, especially if the topics are what potential customers are looking for. Constantly updating your blog not only attracts new customers to your website, but it also helps existing customers get a little more information, free of charge. Offering individual training sessions to customers is one way to make money as a business coach.

You can start your own coach training school, train and certify people to become coaches. Coaching other coaches is undoubtedly the most lucrative way to make money as a coach. You can include it as part of your training or offer it as a separate program. You can also certify life coaches or in other specializations. Check out our program on how to start your own coach training school.

And when you create passive income streams around your coaching business, it can be downright lucrative. Group coaching sessions can also lead to one-on-one sessions, so never stop conducting group coaching sessions. Not everyone can figure out how to make it work and not everyone really wants to be a life coach when they realize what it takes. Self-taught coaching programs are for those who cannot afford their private coaching services or for those who are not prepared for that one-on-one interaction. Popular products for life coaches to advertise include productivity and wellness books, courses, and software. It can be a business, but it needs a few other things combined with it to make it a business that really makes money (because a business that doesn't make money is a hobby).

As a life coach or health and wellness coach, you can hire companies and conduct training programs and corporate workshops. A group coaching session gives business owners the ability to receive training with others, when they may not be able to afford a one-on-one session. For coaches, passive income is independent of hourly rates, training client lists, and the number of training sessions that can be reduced in a week. But I agree with you and also advise people not to quit their jobs or other businesses to become life coaches. The same study found that 51% of life coaches reported losing active clients and 37% reported reduced working hours. The truth is that you have to learn paid advertising if you want to make a BIG impact and I see many times that coaches hire other “high-end” coaches to help them make 6 figures in 6 months and simple things like a retargeting pixel on facebook will be missing from their sales page.

I joined networking groups, interviewed more than 20 local coaches, trained for free, created group training events, and when I didn't see paying clients knocking on my door, I altered my game plan. It gives you practical steps that you didn't learn in life coaching school to help you get clients faster.